April 29th, 2010 — Uncategorized
For those visiting Our Seat At The Table, thanks. We’re getting ready to publicly launch gomper.com, the solution to some of the headscratching ’short ends of the stick’ that consumers have taken for granted for too long. I hope you’ll join the Gomper Community and start getting paid for the time and attention marketers buy from you every day. It’s your time and it’s your money.
All new blog posts are going up on http://blog.gomper.com and I hope you will continue reading. Thanks.
December 3rd, 2009 — Media
For decades, advertising agencies on Madison Avenue have been “buying media”. There are media managers, media planners, and media buyers. But what exactly are they buying?
That question is answered in this Mediapost column about the changing perspective on Madison Avenue. This quote pretty much sums it all up….
“…a philosophical shift on Madison Avenue, where major agency holding company media services operations say they have shifted from a mentality of “buying media,” to one of “buying audiences,” ”
Ad agencies used to “buy media” and not surprisingly, they paid media companies. If ad agencies are now “buying audiences” shouldn’t they start paying the members of the audience?
November 2nd, 2009 — Value of Time
I was just forwarded this amazing speech from the Web 2.0 conference last year.
Gin, Television, and Social Surplus
It’s long. But give it a click just to get a taste of what the author is talking about. The main point is that in the first half of the 1900s, massive advancements and efficiencies resulting from the industrial revolution. The result was that people suddenly had a surplus of TIME. Like lots of sudden surpluses, we were not prepared and didn’t know what to do with this suddenly available free time.
So we watched television, and media companies figured out how to extract the value out of our free time.
But like all changes, eventually, the shock thaws out and the surplus becomes a true asset. Now we demand far more in return for our time. Gomper is one of the ways that people will be able to start getting more value of their valuable asset called free time.
