Seth Godin in his new blog today wrote:
“Because media is free but attention is not (this is flipped from TV World) you need to make a different sort of ad for a different sort of audience.”
Media is Free. Attention is Not. Think about that. It’s so true. But if true, shouldn’t we be saying:
Because media is free but attention is not, you need to pay the owners of the attention rather than the owners of the media.
Once again, the problem facing the ad industry is identified but the only solution proposed lives within the safety of the status quo. C’mon, Seth…join the Tribe!
4 comments ↓
Thanks for article. Everytime like to read you.
Elcoj
Hi, good post. I have been pondering this topic,so thanks for writing. I’ll likely be subscribing to your posts. Keep up the good work
The Open Social API is a trojan horse that allows one or more people to create a social media site not hosted by traditional SM sites like Facebook.
You create a peer to peer framework that lives in the Yahoo or Google portals but does not rely on being forced to display someone elses advertising.
Eventually, these ‘grouplets’ can connect to others and voila, each member can dictate the value of an ad delivered to their client browser session.
If advertisers want to display, they have to pay, as if you were a publisher. Ad brokerages wil spring up to handle the commission payout to each participant, namely the grouplet member.
media is not free. can you give an example of free media. not free to consume, but free to create.
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