Seth Godin in his new blog today wrote:
“Because media is free but attention is not (this is flipped from TV World) you need to make a different sort of ad for a different sort of audience.”
Media is Free. Attention is Not. Think about that. It’s so true. But if true, shouldn’t we be saying:
Because media is free but attention is not, you need to pay the owners of the attention rather than the owners of the media.
Once again, the problem facing the ad industry is identified but the only solution proposed lives within the safety of the status quo. C’mon, Seth…join the Tribe!
