There’s not a lot of post activity on this blog yet (an understatement) so I was happy to read a new comment in this thread. Especially a comment from an intrigued reader.
I followed Clint’s link to his blog, Why We Worry and read his interesting perspective and solid contrarianism! In particular, Clint blogged about the predicted collapse of the Internet advertising economy by Wharton Professor Eric Clemons that I recently blogged about. Of course I posted a few comments on his as well
If you like reading my blog, you’ll likely like this one too…questions the status quo on a range of topics.












2 comments ↓
Here a good read about that asks the question “why advertise at all”. Truth is, advertising isn’t dying, it is evolving.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108962
Good article. I don’t think advertising is dying. I think advertisers want to spend $300 billion dollars buying out time and attention. And I think we are generally very willing to give up our time and attention. There’s supply. There’s demand. So that’s not broken.
What’s broken is that need for the media middleman to aggregate content and eyeballs is rapidly diminishing. They are getting in the way, which has to be tolerated when they are the only game in town. But gets replaced when better, more efficient models arise.
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