Uh oh. Today ShortTail Media announced the 30 second web spot. And some big name web sites are getting behind it.
I guess we’re skipping over too many commercials on TV with our DVRs, so the commercials will be running all over the web too. Soon we’ll have to sit through these ads if we want to get where we’re going online.
In one absolutely mind-numbing comment, the CEO of ShortTail, David Payne recently spoke at an ad industry event proclaiming that publishers need to be less sensitive to user experiences. LESS sensitive! Get further away from your customer. Oh that’s right. Publishers don’t see us as their customer, they see advertisers as their customer despite the fact that we are the ones that actually consume their product.
Sigh…I’m getting a little too worked up right now. Our world is only getting more and more cluttered as companies like ShortTail Media find new ways to sell our time and attention. Let’s take ownership before everyone else does.
2 comments ↓
A friend of mine just emailed me one of your articles from a while back. I read that one a few more. Really enjoy your blog. Thanks
Is anyone forcing you to look at websites with advertising? NO, you go there of free will for the free content. Not content you own or created, no you get to view free. Your cost for viewing the content is to give up a bit of time and attention, so the media creator can get earn a few bucks for creating the content in the first place.
Basically, Don’t like ads, then don’t bother. Honestly, you make a huge deal out if nothing. Even PBS runs ads. Sorry, there is no free lunch.
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