Naysaying

Naysaying is fun. It’s even a fun word. Smart thoughtful people love discussing why something won’t work, why a sports team isn’t good, why a celebrity’s window is closing. It’s human nature.

It makes talking about this idea with people a fun challenge. For the first 5 minutes, I almost always get the “are you stark raving mad?” look. With more time to explain, I invariably see the light bulb go off. I love that light bulb moment.

Here on the blog, many of you still think I’m stark raving mad, or worse, trying to create some sort of scam. Since I can’t speak with many of you (although I’d love to…please email me ourseatatthetable@gmail.com), I want to ask a few questions to chip away at the naysaying.

Do you question whether marketers pay $300 billion per year to get their message in from of U.S. consumers?

Do you question that ad dollars goes to companies that provide a collective audience of people like you and me?

Do you doubt that people like you and me can join hands to provide a collective audience?

Advertisers DO spend $300 billion per year; the money goes to audience collectors. And we can do that ourselves. Please email your doubts and questions. I’d appreciate hearing from you.