There was a comment on one of the posts from Thomas: “i don’t understand what you mean by ‘gathering a large group of us’ it doesn’t seem like advertising gathers anything they put it out there and if it reaches you then you process it or not”
Thanks for raising the question. If you think about the $300 Billion spent annually by advertisers to “buy” us… all that money goes to media companies (TV, Radio, Magazine, etc).
Media companies provide one value and one value only to the advertising economy: they gather a large group of consumers. Sure they also entertain and inform along the way, but that too is for one purpose: to gather a large group of consumers. By gathering a large group of consumers, they get paid $300 Billion by advertisers.
It’s 2009 and I think we can aggregate ourselves. Especially if it’s worth $300 Billion.
Thanks again for the question Thomas. I hope you’ll keep reading.
5 comments ↓
This whole thing sounds like herding cats - or a lot worse.
People have demonstrated a far greater willingness to be herded than cats. The only reason herding cats is hard is because cats dont want to be herded. I’m thinking of a very simple way to do this….
well - I’d like to hear more about that then
This blog is what I have been searching for. We can aggregate! We do it in small numbers among our friends and family constantly. Advertising rarely tells the truth and as human beings, we resent being lied to and mislead.
The internet expands our community and together we have influence.
Thanks Theresa. Would love to speak more to you. Feel free to email me directly at ourseatatthetable at gmail dot com.
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